AACSB Schools and WACRA '99

March 1999

Dear WACRA member or Friend:

I am writing to invite you to join us for WACRA '99, the Sixteenth International Conference on Case Method Research & Application, July 3-7, 1999 at the University of Extremadura, Cáceres, Spain.

AACSB accreditation standards state that AThe complex demands on management and accounting education... come from strong and growing global economic forces ... demographic diversity among employees and customers...@ and that schools A...should provide and manage resources... to provide effective creation and delivery of instruction... innovation in instructional processes... both undergraduate and MBA curricula should provide an understanding of perspectives that form the context for business... coverage should include... global issues...@

WACRA7 conferences are designed to assist faculty and administrators in reaching these goals. Delegates from around the world, including representatives from affiliated case method oriented organizations BACRA (Baltic Association), CZACRA (Czech Association) and NACRA (North American Case Research Association), will present their ideas and proposals on interactive, interdisciplinary, intercultural and international teaching and learning.

They report on case method research (on-going and completed), case writing, simulations and new innovative uses of multi media and interactive teaching methods and applications. WACRA >99 is designed to present itself as an opportunity for sharing, teaching, learning, experimenting, exploring and network building. Participation is limited to 250 delegates (including spouses and partners who are invited to all activities). WACRA >99 will include demonstrations and interactive, hands-on sessions conducted by experienced, renowned speakers and presenters. Plenary sessions and panel discussions including local businessmen and women are also scheduled. Typically, 95% of the delegates are actively involved in the program; newcomers feel welcomed immediately.

Pre-conference WACRA7 Interactive Case Sessions (WICS) on Sunday, July 4, 1999 offer exiting demonstration sessions by experts for interested colleagues. Dr. James Camerius, N. Michigan University, Marquette, U.S.A. will direct the Eighth Annual Case Writers= Colloquium and Dr. James A. Erskine, The University of Western Ontario, Canada, will conduct interactive workshops on Case Writing, Teaching and Learning.

WACRA7 conferences strive to promote the development of new teaching-learning methodologies in an international, intercultural, interdisciplinary environment. Learning about the culture, national heritage and business practices of the host country are important ingredients of the success of WACRA7 conferences.

We invite you to visit our web site http://www.agecon.uga.edu/~wacra/wacra.htm for more details and conference up-dates, or call the WACRA7 conference center at Rensselaer Polytechnic Institute 1-800-523-6468.


Hans E. Klein, D.B.A., C.M.A.
Executive Director